Archive for November, 2009

Tata already tweaking Nano based on market feedback

At roughly $2,500, the Tata Nano is the world’s most affordable car – but that apparently hasn’t stopped early customers from griping about some of the vehicle’s shortcomings. Thankfully, those complaints aren’t falling on deaf ears, either, as Tata Motors will reportedly make some subtle yet significant changes to the mini car within the next [...]

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No immediate plan to export the Nano – Tata Motors

Tata Motors has no immediate plan to export the Nano, the world’s cheapest car, as it is currently concentrating on meeting the domestic demand, Tata Group Director Jamshed J Irani has said. “We are testing the waters, but we have no immediate plan to go abroad,” Irani told The Washington Post in an interview published [...]

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Report: Honda not planning a Tata Nano rival for India

Honda Motor Co. says that it still faces “tough times” in many traditional markets and so it will focus on surging markets in China and India. However, Honda will not be creating an ultra low-cost car to compete with Tata Motor’s Nano. Earlier this week, Chief executive Takanobu Ito said that the automaker was considering [...]

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Is the Tata Nano Really “The People’s Car”?

Last week I was riding through the bustling streets of Bangalore when my colleague made a provocative statement: “I think the Tata Nano is going to be a flop.” It was a strong statement coming from an Innosighter. After all, we have been talking about the disruptive potential of the “people’s car” — priced as [...]

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