Tata Nano

Tata Nano sales continues positive growth: 7,723 units sold in Jan 2012

Sales of the Tata Nano is finally picking up, as per reports that are being received. This augers well not only for Tata Motors, but also for the small car segment in the country. Tata Motors have introduced an upgraded version of the Nano which has improved interiors as well as gear ratio, but all [...]

Published by Mark Spencer on February 7th, 2012 at 04:02 am

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Nano inspired car from DC Design sells for over a crore

People who visited the stalls at the 2010 auto Expo would sure recollect the Tata Nano variant that adorned one of the stalls at the event. Tagged at Rs. 1 crore, this car from DC Design would have raised many a quizzical eyebrow. In reality that was just a case of an awry marketing strategy. [...]

Published by Mark Spencer on February 5th, 2012 at 06:02 pm

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Tata Motors ready to implement new aggressive marketing strategy for Nano

Rattan Tata, Chairman of Tata Group has conceded that the Tata Nano is a failure so far as the marketing strategy goes. However, he did point out they have to come up with new ideas to make the Nano as success story. New strategies have been worked out and are in place as per inside [...]

Published by Mark Spencer on February 4th, 2012 at 05:02 pm

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Tata Motors to build Nano assembly line in Indonesia if demand picks up

Tata Motors now have set their sights on distant land Indonesia for their Nano model. They have set up office at Jakarta and plan to launch the ultra compact car in the country in 2012 itself. To start with, Tata Motors plan to import the car into the country as completely built units form their [...]

Published by Mark Spencer on February 3rd, 2012 at 09:02 am

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Tata Nano to be exported to European market

TATA Motors is in the process of developing a version of their Nano car meant for the European markets. Exact details of the project, like date of launch etc has however been kept out of public domain right now. Compact cars have not made much of an impact in the Indian market, though the new [...]

Published by Mark Spencer on February 1st, 2012 at 05:02 am

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Nano might stay in red this year too

The Tata Nano has been in the market now for two and half years. Yet, the company does not appear to be able to break even on this project this fiscal too. For breaking even, the Nano plant will be required to attain 60 to 65 percent of its total production capacity, as per its [...]

Published by Mark Spencer on January 30th, 2012 at 05:01 am

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Tata Nano Diesel may sport a new exhaust layout

The Tata Nano Diesel is touted to have a range topping fuel efficiency of about 40 km to a litre, which alone is reason enough to track its development closely. Of course, details are scarce at the moment and the only bit of news that has come to the fore and which is believed to [...]