Tata citra merek Nano mengambil isu hit keselamatan berikut

Tata Nano , Tata Nano Berita | | September 15, 2011 pada 5:48



wheels burning nanos blogSpan Tata Nano brand image takes a hit following safety issues

Tata Nano 'citra sekali lagi diambil hit dan itu juga di pasar internasional. Sebuah Tata Nano dioperasikan oleh Perusahaan Anggaran Taksi di Sri Lanka terbakar baru-baru ini. Ini datang setelah upgrade dari Tata Nano pada November 2010 menyusul insiden aneh dari api mobil penangkapan di India. Ini diikuti oleh Nano akan habis terbakar di Chennai.

Para ahli percaya bahwa gambar secara keseluruhan dari Tata Nano dapat menerima pukulan dengan Sri Lanka ulangan berpotensi mempengaruhi rencana perusahaan untuk meluncurkan Nano di pasar internasional lainnya. "Kami akan menyelidiki apa yang mungkin terjadi dalam unit tertentu," kata juru bicara Tata Motors di respon e-mail ke Chronicle Keuangan. Sri Lanka adalah negara pertama yang Tata Motors mulai mengekspor Nano pada Mei tahun ini. Perusahaan ini juga meluncurkan mobil di Nepal pada bulan Juni 2011.

Deepak Jain, asisten wakil presiden di Sharekhan broker dalam negeri mengatakan, "kebakaran di Sri Lanka akan memiliki keseluruhan dampak pada citra merek Tata Nano , Tata Motors. Jenis insiden menunjukkan bahwa masih ada keselamatan isu-isu terkait dengan Nano. "Kata Shah Mitul, auto analis di Global Pertama insiden kebakaran akan merusak citra merek Tata Motors di pasar ekspor dan dapat mempengaruhi penjualan produk lainnya.

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