Impact of Nano on automobile industry
The Nano effect has simply rubbed on different automobile sectors in many different ways. Most of the corporate sectors are now simply considering of offering Nano to its employees as an incentive. The companies simply want to retain its junior level executives by offering them a Nano as incentive. The senior executives are also sure that Nano would certainly make a good offer to their junior executives. The car with its value is certainly the best offer for gifting anyone.
Nano has simply replaced the Maruti 800 in the Indian market. Earlier where junior executives were offered Maruti 800 as incentives for fulfilling their target, today they have a Nano parked in their garage. Sales representatives are sure to come first in the list for the Nano. Many other skilled workers from the manufacturing and engineering unit are usually the followers.
So, if speaking of the list, Nano has already managed to get a number of followers. The attractive price tag has simply attracted more customers to shift their choice from Maruti 800 to Nano. The super ultra low cost car could simply replace a number of other costly incentives including foreign tours, laptops and LCD TV for their junior employees. The car is not only very much cost effective but also a perfect family car that is well suited for accommodating a member of four.
The car also has a very low maintenance cost and is also very much fuel efficient. It is also marked as an improvement for those entire motorbike lover junior executive who prefer purchasing a motorbike soon after getting an employment. Most of the multinationals are in fact considering of scrapping off Maruti 800 and motorbikes from their employers menu and enabling them to purchase the Nano. The car also offers a more competitive price as compared to 800 or even a motorbike.
Certain companies are also considering of attracting new employments by simply offering them a Nano as employees benefits. Most of the HR executives also believe that the car would provide more safety to their employees as compared to two wheelers or even Maruti 800. So, people who travel to their office daily can actually travel without carrying any amount of risk. Most of the Indian companies today have their overseas operations and they could also consider of offering the new Tata Nano to their foreign employees. So instead of paying more for the European or Japanese cars, these Indian companies may also offer a Nano to their overseas employees.
Earlier where Maruti 800 was also considered as a status symbol amongst most of the high ranked officers, Nano is simply stealing away the market for small cars. So, Nano has simply succeeded in establishing a new generation of executives waiting to get their hands on it. being the most fuel efficient car in the Indian market Nano has gained the popularity even before it hit the roads. Today, Nano is not merely a family car but is also the most talked about car in the automobile market. So, with its gaining popularity Nano is simply thinking of crowding the Indian roads.
