Is it all over for the Tata Nano?
Tata Motors dream bubble, the Rs. 100,000 Nano car, seems to have burst, if their sales figures are anything to go by. From a sale of 10,012 units in the month of April the Nano sales figure has come down to 3,260 units in the month of July, 1202 in August while the same for the month of September has climbed back to a slightly better 2,936 nos.
The reasons for such a poor showing could be attributed to various factors major amongst which are the engineering glitches which has supposedly led to a number of the cars ending up with their engine having caught fire. The latest of such an incident has been reported from offshore Sri Lanka also while another Nano went up in flames in New Delhi just about a week ago. There are also the added factors of increasing fuel cost as well as higher interest rates being charged for car purchase loans. Tata Motors themselves have not been able to pinpoint the exact reason for the cars poor showing in the market.
One however has learnt a lesson from this entire fiasco, that the Indian customer is quality conscious and would not go for a product just for its cheaper cost price. Tata Motors themselves are thinking of coming up with a classier model that would be priced higher.
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