Is the Tata Nano Really “The People’s Car”?
Last week I was riding through the bustling streets of Bangalore when my colleague made a provocative statement: “I think the Tata Nano is going to be a flop.”
It was a strong statement coming from an Innosighter. After all, we have been talking about the disruptive potential of the “people’s car” — priced as low as $2,000 — for years.
“But look around,” I said. “That family will surely flock to an affordable car that projects social status and provides a safe, comfortable ride.”
I pointed to the husband, wife, and two children who were precariously perched on a scooter zooming in between cars to make my point. Even as I did so, though, I could begin to sense where my colleague was heading.
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This car sucks. There is no safety, no comfort, just price. It does work in a poor country like India, but I am sure it will crack here in America