Nano being offered to Tata Group firms to increase sales
Sales of the Tata Nano, which has been heralded as the cheapest car to be, has been hit adversely by the rise in fuel costs as well a rise in interest rates. To offset the steep drop in sales, the company has recently come up with some promotional offers which comprised of discounts for those employed in the Tata Group firms.
For instance, the top end variant of the car were on offer to employees of Tata Consultancy Services (TCS) at a discount of Rs. 25,000. The offer was in effect from end July to early August and Tata Motors is claiming to have received encouraging response. Tata motors had extended a similar promotional offer for its own employees late last year and next its other subsidiary companies would also be included in such offers. Like, next in line are the employees of Tata Steel who would be allowed this offer for the Nano car. They would also be coming up with cheaper finance options as well as the cash discounts that have been given to other company workers.
TCS employees who bought the car under this scheme also had the additional privilege of having the signature of Group Chairman Ratan Tata inscribed near the instrument console of the car. These models had been aptly named “TCS edition” cars.
A Tata Motors spokesman said, “From time to time, on all our products, we work with sister companies in the group to create exciting offers for colleagues and their families, just like we do for our own colleagues.”
He further added, “As for the Tata Nano specifically, as for any prospective customer, it is equally an inspirational car for colleagues across the group. In the Tata Group, companies offer colleagues in other company’s special offers on their products. As for the special offer on Tata Nano for TCS colleagues, the response incidentally has been overwhelming.”
Tata Group as of now employs to the tune of 200,000 individuals. It is this consumer base that Tata Motors is aiming at targeting for their Nano model cars. This is one way they plan to counter the dwindling sales trend of this car.
The other measures that the company is taking to increase sales figures of the car is by increasing the number of dealers and especially so in the interior areas of the country. Loan rates also have been lowered, that which is provided by Tata Motors finance.
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