Ratan Tata takes to the road to push Nano sales
Lee Lacocca of the Chrysler Group had walked into the market literally to push the sales of his group’s car. Thirty years down the line we see history repeating itself with Ratan Tata doing the same for his company manufactured Nano car.
Tata Group is well known for its wide ambit of business projects that ranges from the manufacture of steel to salt. Its chairman is now on an exhaustive tour that includes even the innards of the country to identify specific dealers for its Nano. Interestingly, the Nano car happens to be the brainchild of the Group chairman and its good to see him taking personal responsibility to promote its sales. He also assured all the dealers currently selling Nano that marketing support to the ultra cheap car would be continued.
Small towns would soon be getting some outlets that would be exclusively selling Nano cars, as part of the company’s endeavor to boost sales.
A Tata Motors spokesperson said, “As part of our marketing and sales infrastructure, in addition to our 617-odd regular sales outlets (of our 248 odd dealerships), we have set up Special Nano Access Points for the car. Taking this initiative forward, we are exploring appointing full-fledged dealerships, only for the Tata Nano, in small towns. This will be a continuing initiative and will be progressively deepened.”
There is also the word of mouth publicity that the company hopes would help boosting sales.
Announcing the company’s quarterly results, its group chief Carl Peter-Forster said, “We have a satisfied set of customers owning the Nano. So, now, the positive word of mouth of the car will spread and that is how we are anticipating growth in sales.”
Random Posts
Tweet This
Share on Facebook
Digg This
Save to delicious
Stumble it
RSS Feed
