The Tata Nano sales scorecard: August – 1202 units, September – 2,936 units
There are but many reasons that have been given for the poor sales of the Tata Nano in recent months. Sales of the Nano has been at its lowest in recent months when it clocked sales of just 1,202 units in the month of August. But then, there seems there are valid reasons to explain the unexpected drop in demand of what can be termed as one of the cheapest cars in the planet.
Like the Tata Nano plant at Sanand in Gujarat came to a halt for two weeks which appears to be the main reason for the plant being able to produce just 1,202 units in the month of August. Tata Motors had to take such a drastic step in order to realign their inventory at the dealerships which had piled up due to the lack of demand of the Nano in the market. This has been the main reason for the low number of sales for the company in one single month.
As far their plans for the future go the company statement reads as follows: “The company is witnessing very encouraging response to consumer-oriented marketing efforts, resulting in increasing inquiries and footfalls at the company’s showrooms.”
That there has been a decline in the sales figures of the small car right form its launch is very evident. But the lowest ebb being reached had to do with the closing down of the plant in Gujarat. Tata Motors have now launched some new schemes in order to boost sales of their beleaguered small car project and it remains to be seen how far these schemes would pay back the company.
Tata Motor is also considering launching the diesel version of the Nano into the Indian market with an eye for boosting their sales as diesel cars have more demand in the Indian market. In fact, the outcome of all the marketing efforts on part of Tata Motors already seems to be bearing fruit as the company reported healthier sales report of the Nano in the month of September with 2,936 Nanos sold which is more than twice of the August sales mark. This is proof enough of all the ad ventures by Tata Motors having a positive effect on the company’s present state. However, one thing remains omnipresent — Tata Motors have to come up with a viable solution to prevent its Nano getting catching fire, something that continues and will no doubt have a severe negative impact on the small car’s image.
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